When I was a kid, brands were a kind of social currency. Clothes weren’t just fabric; they were shorthand for who you were. Madre Khan didn’t have much, but she made sure I never went hungry or without a place to sleep. Back then, I thought the right label could hide the lean years. We lived through the “generic” craze—plain white packaging, bargain prices—and adults preached, “You pay for what you get. Quality costs.” It felt like gospel.
For years I carried those lessons forward. My loyalties were automatic: Dickies for everyday wear, Logitech for office gear, Apple for everything but my phone. I even joked about being a brand whore, because at least I knew why I liked what I liked. My stepmother once shook her head at how casually I spent, but I’d tell her I bought what I needed and rarely worried about price. Quality justified the tab.
Lately, the gospel rings hollow. The “solid” names I grew up trusting don’t always deliver. Prices climb, quality slips, and you can’t put a price on quality now sounds like something printed on the inside of a fortune cookie. More than once, a no-name hard drive or keyboard has outperformed the legacy brand at half the cost.
These days I notice another shift. I own plenty of off-brand gear that works just fine for what I need. Retirement changes the math: I don’t need professional-grade tools anymore, but the ones I have will serve until they die. I used to research only within the circle of names I trusted; now the field is so crowded you watch the distributor more than the logo. Even established vendors let quality control slide, which often leaves me repairing old equipment or building my own replacement. I don’t buy desks or bookshelves anymore—I build them. I’ve started refurbishing old furniture and appliances with lower-grade tools and find the process oddly satisfying.
Just today I paused mid-essay to repair an outdoor extension cord. A simple fix would’ve done the job, but I couldn’t resist the upgrade—added roughly twenty-five feet for good measure. It’s a small thing, but it says a lot: why settle for a patch when you can quietly rewrite the boundaries of your backyard? Somewhere, Madre Khan is smiling at the sight of me splicing wires with the same patient curiosity she once showed when I tore things apart for parts.
I still research before I buy, but loyalty no longer seals the deal. If a nameless drive stores my files without complaint, it wins. If a plain keyboard keeps up with my writing, I don’t care whose badge sits on the box. The brands I associate with now aren’t names—they’re the ones that keep their promises.
Maybe that’s the real lesson: value isn’t in the logo, it’s in the follow-through. Childhood taught me to chase quality. Adulthood taught me to measure it myself. These days my motto is simple—get the most bang for the buck and enjoy the build along the way.
Memoirs of Madness 